Adi Dassler started to produce sports shoes in his mother’s wash kitchen after his return from World War 1 and registered the brand Adidas on the 18th August 1949. Today the iconic global sports brand is the largest sportswear manufacturer in Europe and the second biggest in the World. Adi Dassler's credo was to supply "only the best for the athlete". Top functionality, comfort and design. Tested and proven. This remains at the core of the brand today.
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